When crowdsourcing or crowdfunding, the crowd and your ability to mobilize and grow it is important. We talk at length in our workshops about always working on building your crowd through social media and this will be driven by the value people see in following what you have to say as well as participating in your crowdsourcing or crowdfunding efforts.
Amy Kenly of Kalypso is a thought leader in the social product development and product management space and she wrote recently in an Innovation Management article on the characteristics of a winning community or crowd. You can read the Innovation Management article Characteristics of Winning Communities for Social Product Innovation here.
Kenly’s top 3 best practices, all of which we fully endorse, are:
1. Think Big, Start Small, Build Incrementally Approach – Strategic planning and direction are key.
2. Be Authentic – Don’t take down negative posts. As long as they aren’t inflammatory or threatening, it’s more “real” to respond in a way that involves the community.
3. Create and Maintain Engagement Levels – Keep your biggest fans coming back regularly and give them a reason to recommend your community to peers and friends.
Our two additional best practices are:
4. Focus on value – make the time people spend worthwhile
5. Provide a Feedback Loop – tell your crowd when you have taken action on ideas, etc.
![Crowd Power: What Is Crowdfunding? [INFOGRAPHIC]](http://blog.intuit.com/wp-content/blogs.dir/1/uploads/11.10.04-quickbooks_crowdfunding_v2-01-590x2305.png)
