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When crowdsourcing or crowdfunding, the crowd and your ability to mobilize and grow it is important. We talk at length in our workshops about always working on building your crowd through social media and this will be driven by the value people see in following what you have to say as well as participating in your crowdsourcing or crowdfunding efforts.

Amy Kenly of  Kalypso is a thought leader in the social product development and product management space and she wrote recently in an Innovation Management article on the characteristics of a winning community or crowd. You can read the Innovation Management article Characteristics of Winning Communities for Social Product Innovation here.

Kenly’s top 3 best practices, all of which we fully endorse, are:

1. Think Big, Start Small, Build Incrementally Approach – Strategic planning and direction are key.

2. Be Authentic – Don’t take down negative posts. As long as they aren’t inflammatory or threatening, it’s more “real” to respond in a way that involves the community.

3. Create and Maintain Engagement Levels – Keep your biggest fans coming back regularly and give them a reason to recommend your community to peers and friends.

Our two additional best practices are:

4. Focus on value – make the time people spend worthwhile

5. Provide a Feedback Loop – tell your crowd when you have taken action on ideas, etc.

Today we posted a project on IndieGoGo to help us do some down and dirty tech work on our platform to improve the way it works as a white label crowdfunding platform for clients – but also to improve the way our now year old Fundchange works. The year has taught us that charities and non-profits need lots of help getting the crowd involved in the work they do by funding projects or doable asks.

Support our work here:  http://www.indiegogo.com/fundchange

If you would like to help us improve our platform to be able to help charities and non-profits in Canada but around the world through the use of our platform – then support our project on IndieGoGo http://www.indiegogo.com/fundchange. You may ask – why didn’t we use Kickstarter? Well – it appears that Kickstarter really doesn’t like Canadians – or it encourages us to lie in order to use their site. You can’t post on Kickstarter if you don’t have a US bank account, US address, etc. How rude!


Crowdsourcing has been a popular crisis mapping tool. Used to map a wide range of issues, crowdsourcing makes it easier for a large group of people from all over a region, city, country, etc., to document where problems are occurring and when. This information is used to help respond to problems, provide aid to regions that need it and keep the public up-to-date on issues as they progress.

At the International Conference of Crisis Mappers in November, Gregory Asmolov spoke about using crisis mapping and crowdsourcing in Russia, and how they are tools of mutual aid.

Check out the short video:

Fast-paced could be considered an understatement when talking about today’s business world. Companies need to be on their toes at all times to adjust to constant changes and increasing competition. To meet such demands, companies need to be flexible, responsive and aware of what’s going on outside of company walls -open innovation has never been more important.

Benefits of Open-Innovation

In an IndustryWeek article by Kevin Stark, “10 Steps for Creating an Open-Innovation Culture“, Stark discusses the benefits of open-innovation:

Rome did not build itself, either, and similarly, open innovation won’t just happen. It takes work, commitment and patience to cultivate an effective program. It is a major initiative requiring focus, investment and time.

But the rewards are great. Open innovation takes a company beyond its own R&D capabilities. Through this strategy, a company reaches out to access innovation resources that expand internal capabilities and become an asset for the company.

Crowdsourcing is a great tool that companies can use to help become more innovative. Opening up an organization to ideas from the outside provides you with a tremendous amount of insight into what your audience wants. As companies continue to turn to their crowd for product and service ideas, you might want to think about using crowdsourcing in your organization, before you get left behind.

An Open-Innovation Culture

As we’ve mentioned in previous articles, there are a few questions you need to ask before you begin a crowdsourcing campaign. In order for a crowdsourcing campaign to be successful, you need to ensure that the culture within your organization is open to innovation and prepared to handle input from outside.

In the article, Stark examines some of the things you can do to foster an open-innovation culture. The 10 steps for creating an open-innovation culture outlined by Stark include:

1. Create a needs list
2. Define the company’s core competencies
3. Initiate scouting
4. Develop an IP strategy
5. Broaden outreach to additional stakeholders
6. Let everyone know that the company is “open” to innovation
7. Transform existing relationships
8. Build a knowledge base
9. Collaborate with peer organizations
10. Create accountability

Is your company’s culture ready to take on crowdsourcing? Has your company launched a crowdsourcing campaign yet? How did it go? Let us know in the comments section.

Crowdfunding is a great way to raise funds for various projects. More companies are realizing what they can accomplish by turning to their crowd and the benefits of receiving a larger number of smaller donations as opposed to seeking out one or two significant donations to fund projects. Crowdfunding is a great way to connect with your crowd and build a loyal following, as people are likely to contribute to companies and brands they care about, which also means you need to treat your crowd right and let them know where their dollars are going.

For some, crowdfunding is still new territory to explore, which means that the first question on the mind of most people is: does it work?

Crowdfunding Infographic

An infographic from Column Five showcases a series of crowdfunding tips, popular platforms and the pros and cons of crowdfunding. I’ve embedded the infographic below for you to check out:
Crowd Power: What Is Crowdfunding? [INFOGRAPHIC]
via: Crowd Power: What Is Crowdfunding? [INFOGRAPHIC]

Crowdsourcing is a practical, affordable and effective way to solve problems, generate new ideas and achieve other organizational goals. Crowdsourcing projects require careful planning in order to be successful. There are a number of different approaches to crowdsourcing, as well as platforms – like Ideavibes – that make it easier to get started on a crowdsourcing campaign.

Things to Think About

Crowdsourcing works best when it:

  • Focuses on a well-stated challenge
  • Links to clear, well-articulated outcomes
  • Balances input from ‘non-experts’ with guidance from ‘experts’
  • Targets communities with particular perspective or experience, rather than general crowds
  • Makes clear how participating will be valuable to the crowd

Once you’ve decided that crowdsourcing is right for your organization and a particular project, you need to think about how you are going to carry out the project, which involves the decision whether or not to build a crowdsourcing solution in house, rely on social media or use an existing platform/application that can be customized to meet the needs of your project. There are 3 common approaches:

  1. Do it on a small scale using basic social media – Facebook Fan Page, Twitter Polls, YouTube Responses
  2. Do it on a larger scale using existing applications – Ideavibes, Ideascale, Chaordix
  3. Partner with a Brand – for example, Pepsi’s project at SXSW

Crowdsourcing Rules

As with most things in life, there are also a few “rules of thumb” for crowdsourcing. Some of the rules to keep in mind when preparing and launching a crowdsourcing campaign include:

  • Pick the right model – different models work best for different companies, in different industries and with different goals.
  • Pick the right crowd – take time to do your research and find out who is in the crowd you know and the crowd you don’t know, as well as where to find them online.
  • Offer the right incentive – being heard is #1, but in some cases money, a price, a coupon/discount, free trial or other incentive works best. Incentive should reflect effort to participate.
  • Don’t replace employees with the crowd – employees can solve problems, complete tasks and meet other organizational needs, but there are certain tasks that can be either outsourced to the crowd entirely or a collaborative effort between the crowd and the organization.
  • Keep in simple – break tasks down into smaller asks, make rules clear and make it easy to get involved/ send in submissions.
  • The crowd is generally right – that is,  if you are accessing the right crowd.
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