As 2010 comes to a close, it’s time to look back on the leaps and bounds crowdsourcing made in 2010 and what we can look forward to in 2011. I’ve been reading a lot of different lists, forecasting what will come of crowdsourcing in 2011, and so far, the forecast reads sunny skies ahead! As more companies embrace crowdsourcing and find innovative solutions for crowdsourcing, it truly proves that crowdsourcing is constantly evolving.
Looking Forward
According to the Daily Crowdsource article “Forbes Embraces Crowdsourced Content with January 2011 Issue,”
“Forbes Magazine is acting upon its New Year’s Resolution a few months early. Its objective? To create an interactive forum between writers, bloggers, advertisers, marketers, and readers in which the readers will have a voice in new features the popular business magazine intends to run, starting with its January 2011 issue. Forbes is empowering readers through crowdsourcing their “Names You Need to Know in 2011” feature, scheduled for January 2011 release in its print and online formats.”
This will be the company’s first foray into true crowdsourcing, which proves the point that in 2011, more companies will end up jumping on the crowdsourcing bandwagon. Crowdsourcing has been around for a few years, taking a little while to grab the attention of larger companies – the same type of thing happened with social media. A lot of companies likely needed proof that crowdsourcing works and produces meaningful ROI before diving in. With companies like Pepsi and Starbucks making crowdsourcing a focal point of their marketing and online presence, it seems as though other large companies now have the proof they need.
A Transformation
crowdSPRING put together a top 10 list, the “Ten Crowdsourcing Trends for 2011,” featuring trends such as:
- Increasing market share for crowdsourcing marketplaces
- Increasing presence of professionals participating in crowdsourcing
- Decrease in relevance of professional associations due to their failure to represent the interests of the creative movement
- Erosion of traditional agencies because of crowdsourcing
- Increase in mobile crowdsourcing and the types of industries embracing crowdsourcing
- Crowdsouring will become more sophisticated, allowing companies to do more with it
- … and more
All of these signs point to another positive year for crowdsourcing. What do you think will happen in 2011?
[...] but I don’t believe this is the end of the road for crowdsourcing uses and innovations. As the Ideavibes Blog points out, “As more companies embrace crowdsourcing and find innovative solutions for [...]