If you know me, you know how much I love infographics. Here’s one that we’ve created to explain crowdsourcing and how our Ideavibes crowd engagement platform works. To enlarge the image, simply click on it:
Ideavibes crowd engagement platform enables companies and individuals to complete projects and raise funds through crowdsourcing. Rather than building your own crowdsourcing website, Ideavibes is a hosted solution that’s ready to go once you register and pay. If you want to customize your campaign and integrate it into an existing website, our support team will work with you to make sure it happens in a seamless transaction. Here’s what happens during the crowdsourcing process:
1. Post a project:
Crowdsourcing begins with a problem to solve or an idea that needs funding. Once you’ve enrolled and purchased the crowdsourcing application, you can post all kinds of different projects that are accessible in one location.
2. Project promotion
Use your crowd and your social networking profiles to promote and gain support for your projects. Post a link to your project/campaign on your Facebook, Twitter and LinkedIn accounts to drive traffic to your site. Encourage your crowd to show their support for projects through voting, funding and commenting on them. Their support is necessary in order to determine which projects get implemented, win contests or any other end goal you’ve set for your project.
3. Your crowd’s crowd
Crowdsourcing is most successful when your crowd is engaged and promotes your projects/campaigns to their crowds for additional support. People who vote, donate or comment on your projects can post a link on their social media profiles, driving even more traffic to the initial project/campaign page since it’s being exposed to more people. This increases the size of your crowd and generates more awareness for your company, your mission, the causes you support and the problems you are trying to solve.
4. Mission accomplished
Use crowdsourcing to achieve your goals. Most projects are only posted for a certain period of time. Communicate deadlines to your crowd to create a sense of urgency to get them to pledge their support now as opposed to later – we call this part “the prize”. The prize stage is reached when an idea or solution developed by the the crowd or a crowd funded project/idea is decided on and implemented. Use social media, blogs and other forms of communication to further engage your crowd by letting them know which projects are brought to life and keeping them up to date on the implementation process.