Today, we announced that we are wrapping up our Fundchange initiative on December 9th.. This was a difficult decision but was born out of practicality – tough choices need to be made in the evolution of a start-up. Perhaps we (OK – I) was a bit too ambitious in trying to launch a business focused on crowdsourcing and crowdfunding. I don’t regret the decision but should have found someone to take over Fundchange early on – someone that had the resources to make ti fly.
I do want to mention something we learned though about Canadians and their charitable giving and online behaviour. It also gave me some insight into why Kickstarter has not hurried to create a Canadian presence. Canadians don’t do crowdfunding the same as Americans or the British and we don’t seem to take as quickly to supporting charities online. Our conservative nature and the lack of strong social media skills by Canadian charities seem to be getting in the way.
Fundchange, one of Canada’s first “crowdfunding”, or social media driven fundraising websites for Canadian charities and non-profits, was built on the Ideavibes platform and focused on helping organizations not only fund worthwhile projects or doable asks, but also on helping raise the bar with respect to social media and fundraising in Canada.
We were fortunate to have had help from TELUS for two years in not only launching Fundchange, and matching funds raised, but also being their partner in delivering social media and crowdfunding workshops to charities and non-profits across Canada.
Fundchange raised over $62,000 from individual donors for small projects, and benefitted from sponsor funds through a series of matching rounds over the past two years. A total of 18 projects were funded on Fundchange and ranged in scope from programs to IT purchases, to travel and experiences.
Organizations such as the Ottawa Regional Cancer Foundation, LiveWorkPlay, The Toronto City Mission, Pick My Class, Calgary’s Brown Bagging for Kids and others used Fundchange to mobilize support from people connected to them directly or through many degrees of separation through their social networks.
We are pleased to be working with Daryl Hatton and his team at FundRazr to give our members the opportunity, if desired, to transition to the innovative FundRazr platform. I am confident the charities and non-profits will benefit from what they have learned at Fundchange, and be able to achieve greater success on FundRazr’s more robust online giving and crowdfunding platform.
Thanks again for everyone’s support of Fundchange.